Speech title: Understanding China
Mikael Leinonen is the founder and CEO of MyGamez Ltd, a Finland and China based mobile game publishing company. Within four years since its establishment, Mikael has led MyGamez to become one of the leading publishers of foreign mobile games in Chinese market, working with studios like ZeptoLab, Halfbrick, Flaregames, Playrix and Fingersoft. MyGamez has turned Fingersoft’s Hill Climb Racing into a major hit in Chinese Android market, with over 250 million downloads, 20 million monthly active users and top rankings in all the major app stores. MyGamez is also, together with China Mobile’s gaming arm Migu Interactive, the co-founder of the International Mobile Gaming Awards China. Mikael has lived in China for a decade and is now based out of Helsinki.